Hi,
I’m Noma

Noma Furrukh

A Melbourne based product designer with 5 years of professional design experience across architecture & fintech, designing end-to-end digital experiences with empathy & design thinking.

Equipped with:

  • 5 years of professional design experience, 2+ of those in fintech product design
  • An AI-augmented practice, prototyping with Claude Code & designing AI-powered features
  • A UX Design certificate from General Assembly & a Bachelor of Architectural Design
Noma Furrukh

Case studies

Recent case study

Client Portal North Star: Onboarding

Onboarding a tech-conservative client base onto a new financial portal: two acquisition scenarios, one shared account-creation core, built for the least confident user first.

All interfaces shown are recreations built for the case study. No client IP appears.

Role: Product Designer, research analysis & prototyping

Client: Australian financial advisory firm

Timeline: May to July 2024

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Recent case study

The Service Wizard

A 7-question guided assessment that translates how clients describe their lives into the services a financial advisory firm sells, ending in tailored bundles & an advisor-reviewed checkout.

All interfaces shown are recreations built for the case study. No client IP appears.

Role: Product Designer, owned end to end

Client: Australian financial advisory firm

Timeline: May to July 2024

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Recent case study

MyFlow: Staff portal concept

A staff portal concept that reframes a financial worker’s day around intrinsic motivation, purpose, competence & connection, instead of a flat task queue.

A self-initiated internal innovation project. All interfaces are recreations built for the case study.

Role: Product Designer, initiated & owned end to end

Client: Australian financial advisory firm, internal innovation sprint

Timeline: April 2025

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Kulcha app screens

Kulcha App

A social and travel guide for restaurant-hunters, built to make finding the next place to eat feel less like a research task.

Role: Lead Product Designer

Client: Kulcha, General Assembly client project

Timeline: May 2023, 3-week sprint

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